As one of the most recognized and beloved charities in the world, The Salvation Army bears the honor – and responsibility – of upholding the highest standards of conduct at every human touchpoint.

While these standards guide the God-honoring ways we aim to present ourselves in employee, client, donor, and volunteer encounters, they also extend to every form of communication we create.

That’s because every message carrying our name is an opportunity to distinguish The Salvation Army as a reputable, meaningful, professional, reliable, and effective organization–all while legally protecting our trademark and corporate identifiers.

Thus, every word and visual should diligently represent a unified, coherent, and consistent impression of The Salvation Army in the minds of all who interact with our organization.